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Marketing é falta de ética?

Não, não é. Não qualquer marketing! É que não pensei em um título curto que mostrasse melhor minha idéia. E estou falando estritamente da propaganda no marketing.

Propaganda torna os produtos e serviços mais populares, faz com que se tornem mais consumidos e utilizados. Mas existe justificativa ética pra propaganda?

Sim eu sei, estamos em um mundo em que o dinheiro não é ferramenta, é obsessão. Nos preocumamos mais com o dinheiro do que com caridade, por exemplo. Como seria um profissional da propaganda se ele utilizasse a filosofia utilitarista em todos os seus trabalhos?

Algumas perguntas que deveriam ser feitas por eles para eles mesmos:

  • A propaganda é sobre um bom produto?
  • Existe um produto concorrente com melhor custo-benefício no segmento?
  • Estarei prejudicando as vendas de um produto melhor que o meu?
  • Essa propaganda será o melhor pra todos?

Eu arriscaria dizer que boa parte das propagandas não é ética.  Na minha opinião propaganda deveria informar para a população sobre os melhores produtos, nada além disso.  O que vejo são propagandas tentando popularizar produtos que sem dúvida não são os melhores.

Sabe aquele papo de trabalhar para o que você gosta, para o que você acredita realmente? Como seria bom se todos levassem à sério. :)

This was written by Alexandre. Posted on Wednesday, May 2, 2007, at 18:24. Filed under Filosofia. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

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